Ben & Jerry’s, which also publicly supported the Black Lives Matter movement, called on President Donald Trump to disavow white supremacists and nationalist groups that “overtly support him.” But now, scores of other brands are embracing Black Lives Matter — Netflix, Twitter, Citigroup, Starbucks, Nordstrom, HBO, TikTok. In the midst of many brands issuing statements in support of Black Lives Matter, Ben & Jerrys' statement stood out in a big way. Ben & Jerry’s co-founders, Ben Cohen and Jerry Greenfield, have long been vocal about social justice causes, both through their ice cream flavors and their own activism. Four years ago, Ben & Jerry’s publicly stated their support for the Black Lives Matter movement. In the four-point plan, Ben & Jerry's firstly called on Mr Trump and elected officials to commit to a "formal process of healing and reconciliation". And the company want us all to do the same. The public groundswell — protests in more than 100 cities across the nation — has forced companies across categories to respond. Finally, Ben and Jerry's calls for the Department of Justice to reinvigorate its Civil Rights Division and reinstate policies rolled back under the Trump Administration. Ben & Jerry’s is taking a stance against the police brutality that’s been plaguing the black community. But all lives will not matter until black lives matter." The company has drawn up a four-point plan which calls on Donald Trump , Congress and Department of Justice to take action. "When George Floyd was murdered, a lot of businesses were figuring how to engage — we had been actively engaging. 40 and Reparations for African Americans. 7 Ways We Know Systemic Racism is Real. Twitter users widely praised the … The ice cream makers have publicly supported Black Lives Matter in the past, but said now there needs to be "concrete steps" taken to dismantle "white supremacy in all its forms". For us, it wasn't about going on record and saying 'Black Lives Matter' — we had done that back in 2016," Curley said. Ben & Jerry's has been praised for releasing a corporate statement expressing outrage over the death of George Floyd. The company’s owners, Ben Cohen and Jerry Greenfield, have long been vocal supporters of the Black Lives Matter movement. The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy. Ben & Jerry’s statement in support of the Black Lives Matter movement has inspired Twitter’s most recent trending topic: #BenandJerrysNewFlavor. Their message was accompanied by a … Bitcoin price crash: Why is cryptocurrency market collapsing? In the statement, Ben &Jerry's said its entire team is “outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors.”, It said: “We have to speak out. The company said the incident was the result of inhumane police brutality which is perpetuated by "a culture of white supremacy". © Provided by The Independent image In its statement, Ben and Jerry’s recalled how the company offered public support to the Black Lives Matter movement four years ago. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives. Ben & Jerry's first aligned itself with Black Lives Matter back in 2016, and Miller has been working diligently on the brand's initiative to "dismantle white supremacy" ever since. A Ben & Jerry's ice cream shop in Palm Springs, California. The post comes a week after Mr Floyd died during an arrest for allegedly using a counterfeit $20 bill, after a white officer kneeled on his neck. Founders Ben Cohen and Jerry Greenfield were arrested at a Democracy Awakening protest at the Capitol in 2016 and served ice cream to Occupy D.C. protesters in 2011. "Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. Ben & Jerry's has released a statement in support of Black Lives Matter and the protests against George Floyd's death. "Slavery, Jim Crow, and segregation were systems of legalised and monetised white supremacy for which generations of Black and Brown people paid an immeasurable price. This is not new for them.” The brand has supported the Black Lives Matter movement since 2016 and is also a vocal proponent of causes including LGBTQ+ equality, Fairtrade, climate justice, and the rights of refugees. Brands ranging from Amazon to Peppa Pig have shown their support for the Black Lives Matter movement or against racism. The company has drawn up a four-point plan which calls on, Follow This Link To Get A Discount On Your First 4 HelloFresh Deliveries, Our Editors Tried HelloFresh And Gousto: There Was A Clear Winner. First, the company says President Trump, elected officials and political parties should "commit our nation to a formal process of healing and reconciliation," before calling on Trump directly to disavow what it calls the "white supremacists and nationalist groups that overtly support him.". The ice cream brand is calling on the U.S. to dismantle white supremacy and President Donald Trump to refuse support from white supremacist groups. Ben & Jerry's went one step further to call out white supremacy. The message was praised on social media with writer Jemele Hill tweeting "this is how you put out a statement". 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This article is about: World, Black Lives Matter, Ben & Jerry's, The Drum Can-Do Festival, Advertising, Marketing, Media, Social Media, Brand Share to Twitter Share to LinkedIn Ben & Jerry’s took to its social media platforms to proclaim that “systemic and institutionalized racism are the defining civil rights and social justice issues of our time,” and being silent about “the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats.” We Stand in Support of H.R. Ben & Jerry’s released a powerful call to action, titled “Silence is NOT an Option”, including a graphic stating “dismantle white supremacy” to rally fans. In September, they released a … Secondly, Ben and Jerry's is calling on Congress to pass H.R. We want to be clear: we believe that saying Black lives matter is not to say that the lives of those who serve in the law enforcement community don’t. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives. Ben and Jerry's ends its statement by saying: "Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. Some of those names we know — Ahmaud Arbery, Breonna Taylor, Oscar Grant, Eric Garner, Trayvon Martin, Michael Brown, Emmett Till, Martin Luther King, Jr. — most we don’t.". The brand has previously voiced its support for the Black Lives Matter movement and has a long history of championing progressivism. They stole him from his family and his friends, his church and his community, and from his own future.". In 2018, Ben and Jerry's launched a "Pecan Resist" ice cream flavor that aimed to "peacefully resist the Trump administration's regressive and discriminatory policies and build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants.". "We have to say his name: George Floyd.George Floyd was a son, a brother, a father, and a friend. Ben & Jerry's, which also publicly supported the Black Lives Matter movement, called on President Donald Trump to disavow white supremacists and nationalist groups that "overtly support him." “A lot of companies say ‘Black Lives Matter,’ but Ben & Jerry’s has actually put energy, time, and flavor behind Black Lives Matter. It says: "We can't continue to fund a criminal justice system that perpetuates mass incarceration while at the same time threatens the lives of a whole segment of the population.". Ben and Jerry's has released a statement in support of the Black Lives Matter movement and the protests against George Floyd's death. Why Ben & Jerry's Cares About Front End Criminal Justice Reform (And You Should, Too) The statement, which Ben & Jerry’s posted on Twitter and Facebook, has sparked heated discussion. In recent weeks many brands have announced support for the Black Lives Matter movement, but Ben & Jerry’s vehement, assertive statement stands out from the crowd. ", Ben and Jerry's then calls for four actions. Will TV confront coronavirus pandemic or ignore it? "What happened to George Floyd in Minneapolis is the fruit borne of toxic seeds planted on the shores of our country in Jamestown in 1619, when the first enslaved men and women arrived on this continent. We have to stand together with the victims of murder, marginalization, and repression because of their skin color, and with those who seek justice through protests across our country. Microsoft and partners may be compensated if you purchase something through recommended links in this article. "Floyd is the latest in a long list of names that stretches back to that time and that shore. When protests hit this summer, Ben & Jerry's was ready to continue the conversation. You have 4 free articles remaining this month, Sign-up to our daily newsletter for more articles like this + access to 5 extra articles. It said: "The DOJ must also reinstate policies rolled back under the Trump Administration, such as consent decrees to curb police abuses. Ben & Jerry's has released a statement in support of Black Lives Matter and the protests against George Floyd's death. Last year, following the murder of George Floyd by police and the ensuing Black Lives Matter protests, the Vermont ice cream maker and Unilever subsidiary Ben & Jerry’s … As you may or may not be aware, Ben & Jerry's recently released a statement in support of the Black Lives Matter movement. But the killing of George Floyd and the shockwaves that have followed have proved an exception. The ice cream giant lent their support the Black Lives Matter movement in 2016 Founders Ben Cohen and Jerry Greenfield were arrested at a protest in 2016 By Lauren Fruen For Dailymail.com Why Black Lives Matter. Secondly it has asked Congress to pass legislation to create a commission to study the effects of slavery and discrimination from 1619 to the present and recommend appropriate remedies. It's also backed Mr Floyd's family and said a national task force should be created to draft laws aimed at ending racial violence and increase police accountability. "We have to speak out. 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"The police officer who put his knee on George Floyd’s neck and the police officers who stood by and watched didn’t just murder George Floyd, they stole him. T raditionally, only overtly ideological brands have taken a bold stand on social justice issues. Ben & Jerry’s and its cofounders, Ben Cohen and Jerry Greenfield, have previously spoken out about social justice causes and in support of the Black Lives Matter movement. A Ben & Jerry's ice cream shop in Palm Springs, California. We have to stand together with the victims of murder, marginalisation, and repression because of their skin color, and with those who seek justice through protests across our country.". benjerry.com You can read it all here , including a Ben & Jerry's explanation and breakdown of systemic racism . "We have to use this moment to accelerate our nation's long journey towards justice and a more perfect union.". IE 11 is not supported. We have to say his name: George Floyd. To continue reading login or create an account. ‘Today, we want to be even more clear about the urgent need to … See why nearly a quarter of a million subscribers begin their day with the Starting 5. Ben and Jerry's has joined the Black Lives Matter movement.The ice cream company posted a statement signed by the founders Friday on its website. "We cannot move forward together as a nation until we begin to grapple with the sins of our past," it added. Connect with friends faster than ever with the new Facebook app. Ben and Jerry's has never hidden its political views and the latest statement is not the first time it has criticized Trump. Several food brands such as Wendy's and Ben & Jerry's have come out in support of the Black Lives Matter movement in the aftermath of George Floyd's death on May 25 — photos Some … They’re all … "We can’t continue to fund a criminal justice system that perpetuates mass incarceration while at the same time threatens the lives of a whole segment of the population," it added. The ice cream company issued a call to action in a letter posted on its website Thursday and informed readers why this country needs to make sure that black lives matter. It continued: "What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning. Ben & Jerry's has been praised for releasing a corporate statement expressing outrage over the death of George Floyd. 40 legislation to study the effects of slavery and discrimination from 1619 to the present and to recommend remedies, including acknowledging the privilege that white people have accrued at the expense of others. From Slavery to Mass Incarceration. The company's tweet … https://t.co/YppGJKHkyN pic.twitter.com/YABzgQMf69, They said instead of calling for aggressive tactics on protestors, the president must "take the first step by disavowing white supremacists and nationalist groups that overtly support him, and by not using his Twitter feed to promote and normalise their ideas and agendas". That cost must be acknowledged and the privilege that accrued to some at the expense of others must be reckoned with and redressed.". Don't Boycott Beijing's 2022 Winter Olympics. Thirdly, the company supports Floyd's family's call "to create a national task force that would draft bipartisan legislation aimed at ending racial violence and increasing police accountability. ", It finished by saying, "we have to use this moment to accelerate our nation's long journey towards justice and a more perfect union.". Jun 2, 2020 Ben & Jerry's issued a powerful statement about George Floyd, titled "Silence Is NOT An Option." The statement from Ben and Jerry's is titled "Dismantle White Supremacy: Silence is Not an Option" and begins by saying: "All of us at Ben & Jerry's are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors. Sales of the ice cream supported organizations like Color of Change, Honor the Earth, Neta and Women's March. The ice cream maker posted a … Image: Ben & Jerry’s. 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